With 50% of the company’s revenue coming from events, VentureBeat's Gina Joseph said that events in their virtual form are still a significa...
Member Exclusive
‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than postAgency employees and execs say agencies need to do more than make statements to be better for Black employees.
Member ExclusiveWhy advertiser ‘revolts’ never sway Facebook
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- Member ExclusiveHow DTC startups fall flat in marketing their values
- Member ExclusiveHow DTC startups fall flat in marketing their values
DIGIDAY VIDEO
How Vox developed new video programming remotely
But when coronavirus shut down nearly all of Vox Media Studio's planned productions for the year, all areas of that integrated business were...
Future of Work Virtual Forum: Diversity & Inclusion
Future of Work Virtual Forum: Diversity & Inclusion
From hiring and retention, to leadership and health and wellness, we’ll discuss the topics that are front and center in the workplace and offer clear steps to take to ensure a diverse and inclusive culture. Register to join us from August 19-20.
Media
‘Virtual events can be more valuable’: How VentureBeat kept sponsorship revenue on par with in-person events- ‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers
- ‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data
- Member ExclusiveDigiday Research: Over a third of agency employees report pay cuts, 25% report layoffs
- It’s reach or niche for media buyers considering placing client dollars with publishers’ video studios
Marketing
Member Exclusive‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than postAgency employees and execs say agencies need to do more than make statements to be better for Black employees.
- ‘Don’t want to piss off customers’: With manufacturing and exporting snarled, some DTC brands are adapting their advertising
- Beyond remote work: Bringing serendipity back to the office
- ‘Almost as if racism can be forgiven’: Confessions of a Black creative calling out a willful legacy of oppression at agencies
- ‘Live with low-level fear’: U.S. ad agencies and immigration lawyers say visa suspension ‘unnerving’ international talent
Future of TV
Showing them the money: Instagram’s IGTV is becoming YouTube stars’ alternative platform of choiceCreators are using IGTV as a sandbox to produce videos that wouldn’t suit their YouTube channels.
- Member ExclusiveAs coronavirus restrictions lift, show makers prepare a gradual return to production
- Twitch moves deeper into TV-like programming (with interactivity)
- TV ad dollars expected to drop in 2020, while streaming’s share set to rise
- Member ExclusiveWhy WarnerMedia still has so many HBO-branded streaming services: a study of a branding and distribution headache
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Take the Digiday Diversity Survey
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Member Exclusive
How DTC startups fall flat in marketing their valuesDirect-to-consumer startup founders have found themselves in a number of unprecedented situations over the past three months -- from having to keep their company afloat while stores were closed to having employees confront them about racism within the company. Many of these same startups have also found themselves in hot water for how they responded to these situations. The issue at hand is simple: customers feel like these companies aren't practicing what they preach.
Member Exclusive
How DTC startups fall flat in marketing their valuesDirect-to-consumer startup founders have found themselves in a number of unprecedented situations over the past three months -- from having to keep their company afloat while stores were closed to having employees confront them about racism within the company. Many of these same startups have also found themselves in hot water for how they responded to these situations. The issue at hand is simple: customers feel like these companies aren't practicing what they preach.
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Beauty brands join Facebook and Instagram ad boycottAs the Stop Hate for Profit campaign gains momentum with over 120 brands now participating, beauty is stepping up to halt its advertising on Facebook and Instagram.??
- Member ExclusiveHow DTC startups fall flat in marketing their values
Beauty
Beauty brands join Facebook and Instagram ad boycottAs the Stop Hate for Profit campaign gains momentum with over 120 brands now participating, beauty is stepping up to halt its advertising on Facebook and Instagram.??